Business stagnancy is a
negative that every enterprise builder should prevent or conquer. It is
undesirable and could be energy sapping. When a fellow is running round in
circles without progress, life experience becomes brutish.
A few possible causes of
stagnation and suggestions on how to guide against them would suffice at this
juncture.
Inadequate
business skill
Just like almost every
other thing, business does require a set of skills. Lack of or inadequate
requisite skills peculiar to managing your concern could possibly translate to
lack of progress.
Devote some attention to
learn the ropes in the area of business you are involved with. You may wish to select
a suitable mentor and learn how you can fast-track the growth of your concern.
Lack
of focus
Another recipe for
stagnation is to lose focus of your business and the possible desired goals of
advancement.
Try to keep your eyes on
the business. Avoid distractions or pursuing too many things at the same time.
Inadequate
fund
Money, to a large extent
is the wheel of progress. Your business growth plan could certainly do with
some financial inputs at strategic intervals. Lack of or inadequate access to
finance is a major factor that can result in stagnation.
You should, therefore,
look at options available to mobilise the required funds to enable you do the
needful. These include loan, equity/getting investors, profit plough back,
credit line etc.
Prodigality
Prodigality, in simple
terms means handling resources like the biblical prodigal son who expended his
essence on riotous living. Such habit is unbecoming of a business person
looking to expand.
Delaying gratification
requires some level of discipline. It is especially needful for entrepreneurs
to avoid being lavish in the way they appropriate and dispense the all
important cash flow. That is the blood of the enterprise.
Low
sales
To be a good business
owner, you must structure a winning sales strategy. Since the basis of an
enterprise is to exchange products or services for money or other reward
systems, sales is king when it comes to organisational growth.
If sales are stifled in
any way, then stagnation is inevitable. It is, therefore, in your best interest
to always seek to increase your sales, and therefore, cash flow.
Wrong
employees
It has been said that an
organisation is as good as the people working in it. The wrong set of employees
could spell doom for your company and growth would not be guaranteed.
In conducting recruitment
into your business, set up criteria and utilise them. Employ people based on
merit and the potential to move your concern forward; not on some flimsy
reasons.
Negative
thought system
Our thoughts are
tangible. They control our realities in many regards. Having a negative thought
pattern can adversely affect development and advancement. The antidote is thus
to think positively, believe in possibilities and exercise faith.
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